‘Little Sure Shot of the Wild West’ – The Life and Legacy of Annie Oakley

Annie Oakley takes a shot in front of a crowd.

│By Eloise Sinclair, Gale Ambassador at Durham University│

In July 1889, Mr. Russell Harrison, the son of US President Benjamin Harrison, visited Buffalo Bill’s Wild West encampment. He was welcomed with a spectacular breakfast of “clam chowder, baked beans with a flavor of savory pork, corn bread, custard pie and ice cream”. After which, he was taken for “a ride in the famous Deadwood Coach,” and gifted with a 5-cent piece. This was no ordinary 5-cent coin – a hole had been pierced through its centre by one of Annie Oakley’s bullets. I first learned about the celebrated sharpshooter Annie Oakley and the role she played in providing the West with an identity during a trip to the National Cowgirl Museum in Texas, a visit which left me eager to learn more. By using Gale Reference Complete, a package of digital resources available at Durham, I was able to explore a range of documents detailing her life and legacy.

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The Might of Marketing – How Digital Marketing Engulfed Society in Three Decades

Mobile Phone with multicoloured dashes of light

│By Emily Priest, Digital Marketing MA student at the University of Portsmouth│

Today, digital marketing is unavoidable. Even if you don’t know what digital marketing is, you will almost certainly have experienced it at least once in the last twenty-four hours. Like digital technology, it is a part of almost every aspect of our lives. But this all-pervasive force wasn’t always in our workplace, screens, or pockets. Arguably, it is only thirty years ago that the term “digital marketing” was even coined and half that since it became mainstream.

Whilst digital marketing is the present and the future, let’s have a little look at its history.

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