The Might of Marketing – How Digital Marketing Engulfed Society in Three Decades

Mobile Phone with multicoloured dashes of light

│By Emily Priest, Digital Marketing MA student at the University of Portsmouth│

Today, digital marketing is unavoidable. Even if you don’t know what digital marketing is, you will almost certainly have experienced it at least once in the last twenty-four hours. Like digital technology, it is a part of almost every aspect of our lives. But this all-pervasive force wasn’t always in our workplace, screens, or pockets. Arguably, it is only thirty years ago that the term “digital marketing” was even coined and half that since it became mainstream.

Whilst digital marketing is the present and the future, let’s have a little look at its history.

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A Media and Journalism Student is Thrilled to Discover Gale!

Sticky notes and laptop on table

│By Emily Priest, Gale Ambassador at the University of Portsmouth│

In this post, Emily interviews an undergraduate student before and after running a one-to-one training workshop on Gale Primary Sources, revealing how the platform tools and extensive content can help alleviate some of the difficulties the student faced in their studies.

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From Archives to Arguments – a Project Course at the University of Helsinki makes use of the Gale Digital Scholar Lab

│ By Rebekka Väisänen, Gale Ambassador at the University of Helsinki │

The English Philology corridor at the University of Helsinki has an area which we call the Aquarium, a glass-walled space that is often used for smaller faculty events, informal gatherings, and course “end offs” (the last meeting at the end of a course). On the 17th of April, I arrived there to see the poster presentations for the “Archives to Arguments” course, a module in which students use the Gale British Library Newspapers and other archives to do linguistic research into democratization

Read moreFrom Archives to Arguments – a Project Course at the University of Helsinki makes use of the Gale Digital Scholar Lab