The Might of Marketing – How Digital Marketing Engulfed Society in Three Decades

Mobile Phone with multicoloured dashes of light

│By Emily Priest, Digital Marketing MA student at the University of Portsmouth│

Today, digital marketing is unavoidable. Even if you don’t know what digital marketing is, you will almost certainly have experienced it at least once in the last twenty-four hours. Like digital technology, it is a part of almost every aspect of our lives. But this all-pervasive force wasn’t always in our workplace, screens, or pockets. Arguably, it is only thirty years ago that the term “digital marketing” was even coined and half that since it became mainstream.

Whilst digital marketing is the present and the future, let’s have a little look at its history.

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“Whoever Expected Prophets to Agree?” – Predicting the Future One Hundred Years Ago

: New aeroplane designs shown off at the 1920 International Aircraft Exhibition in Paris

│by Matthew Trenholm, Gale Ambassador at the University of Exeter│

In my last blog, I chose to focus on one Gale archive, Nineteenth Century Collections Online, but this time I wanted to demonstrate the full power of the Gale Primary Sources platform by looking at one topic across many archives simultaneously. The topic I have chosen is “the future” and what people a century ago believed it would look like. “The future” is an idea that is still endlessly debated, from dire warnings to wonderful promises; there is always something to discuss and the same was true a century ago. So, let’s jump into the archives and take a look at what the prophets of 1920 were saying!

Read more“Whoever Expected Prophets to Agree?” – Predicting the Future One Hundred Years Ago