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The Might of Marketing – How Digital Marketing Engulfed Society in Three Decades

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Mobile Phone with multicoloured dashes of light

│By Emily Priest, Digital Marketing MA student at the University of Portsmouth│

Today, digital marketing is unavoidable. Even if you don’t know what digital marketing is, you will almost certainly have experienced it at least once in the last twenty-four hours. Like digital technology, it is a part of almost every aspect of our lives. But this all-pervasive force wasn’t always in our workplace, screens, or pockets. Arguably, it is only thirty years ago that the term “digital marketing” was even coined and half that since it became mainstream.

Whilst digital marketing is the present and the future, let’s have a little look at its history.

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Fashion and the Eighteenth-Century Public Sphere: from Tatler to Twitter

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By Daniel Mercieca, Gale Ambassador at Durham University
Daniel Mercieca is an English Literature finalist and President of both the English Literature Society and Bede Film Society at Durham University. His main research interests are imagined spaces in film and screen adaptation, with further interests in memory and motion in twentieth-century and Romantic poetry. Dan enjoys the independence of thought, interdisciplinary and experimental aspects of studying English and aims to achieve an MA in Film and/or Literature. Dan enjoys lyricism and landscapes in the works of Thomas Hardy, Virginia Woolf, Samuel Taylor Coleridge, Charlotte Smith and Sylvia Plath. His favourite directors include Alfred Hitchcock, Darren Aranofsky, Martin Scorsese and Christopher Nolan for their suspense, soundtracks and cinematography. If he is not reading books or watching films then he is probably writing, running or trying something new.

‘Since t’is the intent and business of the stage,
To copy out the follies of the age
To hold to every man a glass,
And show him of what species he’s an ass’.[1]
– John Vanbrugh

The sharp, epigrammatic wit of John Vanbrugh’s preface to The Provoked Wife (1697), reflects the theatricality of eighteenth-century audiences and exposes the wider hypocrisy of the ‘Public Sphere’[2]. After the Restoration of Charles II, the New Printing Act (1662) led to a watershed of publishing and print culture in Britain[3]; a society in which political sentiments and private identities bled into each other. The torrent of periodicals, pamphlets and magazines circulated gossip and popular opinion, cultivating a highly self-conscious and extravagant nation.

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