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The Might of Marketing – How Digital Marketing Engulfed Society in Three Decades

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Mobile Phone with multicoloured dashes of light

│By Emily Priest, Digital Marketing MA student at the University of Portsmouth│

Today, digital marketing is unavoidable. Even if you don’t know what digital marketing is, you will almost certainly have experienced it at least once in the last twenty-four hours. Like digital technology, it is a part of almost every aspect of our lives. But this all-pervasive force wasn’t always in our workplace, screens, or pockets. Arguably, it is only thirty years ago that the term “digital marketing” was even coined and half that since it became mainstream.

Whilst digital marketing is the present and the future, let’s have a little look at its history.

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Fashion and the Eighteenth-Century Public Sphere: from Tatler to Twitter

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By Daniel Mercieca, Gale Ambassador at Durham University

‘Since t’is the intent and business of the stage,
To copy out the follies of the age
To hold to every man a glass,
And show him of what species he’s an ass’.[1]
– John Vanbrugh

The sharp, epigrammatic wit of John Vanbrugh’s preface to The Provoked Wife (1697), reflects the theatricality of eighteenth-century audiences and exposes the wider hypocrisy of the ‘Public Sphere’[2]. After the Restoration of Charles II, the New Printing Act (1662) led to a watershed of publishing and print culture in Britain[3]; a society in which political sentiments and private identities bled into each other. The torrent of periodicals, pamphlets and magazines circulated gossip and popular opinion, cultivating a highly self-conscious and extravagant nation.

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