The Might of Marketing – How Digital Marketing Engulfed Society in Three Decades

Mobile Phone with multicoloured dashes of light

│By Emily Priest, Digital Marketing MA student at the University of Portsmouth│

Today, digital marketing is unavoidable. Even if you don’t know what digital marketing is, you will almost certainly have experienced it at least once in the last twenty-four hours. Like digital technology, it is a part of almost every aspect of our lives. But this all-pervasive force wasn’t always in our workplace, screens, or pockets. Arguably, it is only thirty years ago that the term “digital marketing” was even coined and half that since it became mainstream.

Whilst digital marketing is the present and the future, let’s have a little look at its history.

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History Lecturer uses Gale Primary Sources to Research Spanish National Pride

Lady with pig and joints of ham

│By Pauli Kettunen, Gale Ambassador at the University of Helsinki│

As I have previously emphasised here on The Gale Review, students have much to gain from using primary source archives. And not just for minor assignments – in this post Lily Deans from the University of Birmingham explained how she used Gale Primary Sources in her final-year dissertation. Developing on this, I now want to spotlight how Gale Primary Sources is extensively used by our lecturers as well – it really is bona fide research material! In this post, I interview Alejandro Gómez del Moral, Ph.D., a University Lecturer of Economic and Social History at the University of Helsinki.  He is using Gale Primary Sources in his current research project and was willing to share his thoughts with me. Due to the pandemic, we had our discussion on a video call, and Gómez del Moral was quick to mention how glad he was that these digital sources are still available for his research while many physical locations are closed.

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The Wall Street Crash – An Enduring Comparison

│By Pollie Walker, Gale Ambassador at the University of Liverpool | My plan is to become a commercial solicitor, and I have recently taken an interest in commercial markets, economic policies and how they impact business. Therefore, I decided to use this blog post to look at a major economic event and evaluate how it … Read moreThe Wall Street Crash – An Enduring Comparison