The Might of Marketing – How Digital Marketing Engulfed Society in Three Decades

Mobile Phone with multicoloured dashes of light

│By Emily Priest, Digital Marketing MA student at the University of Portsmouth│

Today, digital marketing is unavoidable. Even if you don’t know what digital marketing is, you will almost certainly have experienced it at least once in the last twenty-four hours. Like digital technology, it is a part of almost every aspect of our lives. But this all-pervasive force wasn’t always in our workplace, screens, or pockets. Arguably, it is only thirty years ago that the term “digital marketing” was even coined and half that since it became mainstream.

Whilst digital marketing is the present and the future, let’s have a little look at its history.

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The Data Visualisation Revolution – From Plotting Distance to Digital Humanities

Data visualistion example - graphs on laptop

│By Emily Priest, Digital Marketing Masters student at the University of Portsmouth│

At first glance, data visualisation and Digital Humanities can seem complex and technical, but both offer significant possibilities to students, researchers and business professionals (the latter is also significant to students, as many are interested in increasing their future employability!) Whilst you may not feel particularly familiar with these terms, the data revolution is already here! So, buckle up and join me as we take a ride through the history and current applications of data visualisation and Digital Humanities!

Simplistically, data visualisation is the use of graphics and images to present data sets. Common examples include pie charts, word clouds and line graphs. Over the years, these visualisation techniques have become increasingly common – and increasingly complex. Whilst they have contributed to the emerging discipline of Digital Humanities, the term Digital Humanities refers to more than simply visualising data. Keeping Humanities at its heart, Digital Humanities leverages data visualisation to expand and deepen the traditional analysis that takes place within these disciplines.

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