The Might of Marketing – How Digital Marketing Engulfed Society in Three Decades

Mobile Phone with multicoloured dashes of light

│By Emily Priest, Digital Marketing MA student at the University of Portsmouth│

Today, digital marketing is unavoidable. Even if you don’t know what digital marketing is, you will almost certainly have experienced it at least once in the last twenty-four hours. Like digital technology, it is a part of almost every aspect of our lives. But this all-pervasive force wasn’t always in our workplace, screens, or pockets. Arguably, it is only thirty years ago that the term “digital marketing” was even coined and half that since it became mainstream.

Whilst digital marketing is the present and the future, let’s have a little look at its history.

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The Wall Street Crash – An Enduring Comparison

│By Pollie Walker, Gale Ambassador at the University of Liverpool | My plan is to become a commercial solicitor, and I have recently taken an interest in commercial markets, economic policies and how they impact business. Therefore, I decided to use this blog post to look at a major economic event and evaluate how it … Read moreThe Wall Street Crash – An Enduring Comparison

From Political Violence to Political Power – Examining Newspaper Reports on Political Violence Around the World

Adolf Hitler, German dictator, ascending the steps at Buckeberg flanked by banner-carrying storm troopers who display the Nazi swastika.

│By Pollie Walker, Gale Ambassador at the University of Liverpool |

Students at the University of Liverpool are able to efficiently and easily research and evaluate primary source documents using Gale Primary Sources. I am studying International Politics and am currently studying a module on political violence. Reaching Gale Primary Sources via the Liverpool University library page, I was able to examine a vast wealth of information on political violence. In this blog post I’m going to explore some instances of political violence around the world, and how the individuals involved sometimes ended up in politically powerful positions. Any student can use the Gale resources available at their institution to undertake research; the use of original, primary source documents is often the key to reaching the highest grades.

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Humour, playfulness and a light-hearted attitude – How primary sources have shown me a different side to the women’s suffrage movement

│by Pollie Walker, Gale Ambassador at the University of Liverpool │

At the University of Liverpool, students are lucky enough to have a vast wealth of primary sources easily accessible to us – and that shouldn’t go unnoticed! Coming to Gale Primary Sources via the Liverpool University library page, I was able to access some excellent sources about the women’s suffrage movement in Iowa from 1894 through to 1937.

Read moreHumour, playfulness and a light-hearted attitude – How primary sources have shown me a different side to the women’s suffrage movement