Platform or Publisher? The debate is older than you might think.

Photo of laptop showing YouTube
The articles linked to in this post may contain images and language that some may find distressing. Any opinions stated in the articles are those of the authors. All articles are from The Daily Mail Historical Archive add-on module (2005-2016). 

│By Kyle Sheldrake, Strategic Marketing Manager – Insights and Development│

Social media and other platforms have greatly increased the ability to spread misinformation and promote division. To many people, demands for platforms such as YouTube and Facebook to take such responsibility may seem relatively new. Many would link it to the rise (or should we say wider public awareness) of “fake news,” hate speech, deliberate misinformation and political bias in the wake of Brexit and questions around Donald Trump’s 2016 election victory.

But is this a recent phenomenon, or has it been an ongoing part of YouTube’s history?

Read morePlatform or Publisher? The debate is older than you might think.

The Might of Marketing – How Digital Marketing Engulfed Society in Three Decades

Mobile Phone with multicoloured dashes of light

│By Emily Priest, Digital Marketing MA student at the University of Portsmouth│

Today, digital marketing is unavoidable. Even if you don’t know what digital marketing is, you will almost certainly have experienced it at least once in the last twenty-four hours. Like digital technology, it is a part of almost every aspect of our lives. But this all-pervasive force wasn’t always in our workplace, screens, or pockets. Arguably, it is only thirty years ago that the term “digital marketing” was even coined and half that since it became mainstream.

Whilst digital marketing is the present and the future, let’s have a little look at its history.

Read moreThe Might of Marketing – How Digital Marketing Engulfed Society in Three Decades

Updates to Gale Resources

At Gale, we truly value your feedback, and are always looking to improve our resources in a way that saves time and increases productivity. In response to suggestions and continuous user testing, we are excited to announce that a number of enhancements have been made, providing increased functionality, easier access to our most-used tools, and more.

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