Technology

The Might of Marketing – How Digital Marketing Engulfed Society in Three Decades

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Mobile Phone with multicoloured dashes of light

│By Emily Priest, Digital Marketing MA student at the University of Portsmouth│

Today, digital marketing is unavoidable. Even if you don’t know what digital marketing is, you will almost certainly have experienced it at least once in the last twenty-four hours. Like digital technology, it is a part of almost every aspect of our lives. But this all-pervasive force wasn’t always in our workplace, screens, or pockets. Arguably, it is only thirty years ago that the term “digital marketing” was even coined and half that since it became mainstream.

Whilst digital marketing is the present and the future, let’s have a little look at its history.

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The Data Visualisation Revolution – From Plotting Distance to Digital Humanities

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Data visualistion example - graphs on laptop

│By Emily Priest, Digital Marketing Masters student at the University of Portsmouth│

At first glance, data visualisation and Digital Humanities can seem complex and technical, but both offer significant possibilities to students, researchers and business professionals (the latter is also significant to students, as many are interested in increasing their future employability!) Whilst you may not feel particularly familiar with these terms, the data revolution is already here! So, buckle up and join me as we take a ride through the history and current applications of data visualisation and Digital Humanities!

Simplistically, data visualisation is the use of graphics and images to present data sets. Common examples include pie charts, word clouds and line graphs. Over the years, these visualisation techniques have become increasingly common – and increasingly complex. Whilst they have contributed to the emerging discipline of Digital Humanities, the term Digital Humanities refers to more than simply visualising data. Keeping Humanities at its heart, Digital Humanities leverages data visualisation to expand and deepen the traditional analysis that takes place within these disciplines.

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“Whoever Expected Prophets to Agree?” – Predicting the Future One Hundred Years Ago

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: New aeroplane designs shown off at the 1920 International Aircraft Exhibition in Paris

│by Matthew Trenholm, Gale Ambassador at the University of Exeter│

In my last blog, I chose to focus on one Gale archive, Nineteenth Century Collections Online, but this time I wanted to demonstrate the full power of the Gale Primary Sources platform by looking at one topic across many archives simultaneously. The topic I have chosen is “the future” and what people a century ago believed it would look like. “The future” is an idea that is still endlessly debated, from dire warnings to wonderful promises; there is always something to discuss and the same was true a century ago. So, let’s jump into the archives and take a look at what the prophets of 1920 were saying!

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Discover the History of British Hong Kong Through Handwritten Documents – Now Available in “Easy Mode”!

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HTR example

│By Pauli Kettunen, Gale Ambassador at the University of Helsinki│

One of the best aspects of Gale Primary Sources is the ability to search all the text in the archives. This is made possible by Optical Character Recognition (OCR). With this technology, any text visible in the scans (effectively photos of the primary sources) is transformed into script which can be read by a search engine, allowing the user to find relevant content much more easily. Until recently OCR has only been an option with printed texts, which has left handwritten records far less accessible in text-based searches. This can be a serious hindrance in trying to find relevant sources, as I will showcase. In addition, deciphering handwriting which dates back over a hundred years is often a significant hurdle for anyone without much experience in palaeography; even if you find the documents relevant to your project, comprehending them is another matter.

In other words, the experience of many students deciphering historical handwritten documents today feels like playing a video game in “hard mode”, something that you cannot do unless you are prepared for a lot of frustration! Fortunately, as OCR technology has developed, Gale now provides an “easy mode” for handwritten primary sources! Like a supportive character in a video game, the Handwritten Text Recognition (HTR) will help you on your quest to discover the secrets of fascinating old documents.

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What will defy, embrace or become a disruption in scholarly publishing?

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Thoughts from BookMachine’s latest event ‘Scholarly Publishing: Crossing the Rubicon’
The Jam Factory, Oxford, 7 September 2017

Last Thursday, as I trundled slowly towards Oxford (kicking myself for accidentally catching a slow train – who knew there were quite so many stations between Reading and Oxford?!) I wondered what was in store at BookMachine’s latest event, ‘Scholarly Publishing: Crossing the Rubicon’. The venue, The Jam Factory, Oxford, was alive with conversation and had a very welcoming atmosphere. Winding my way through tables of busily socialising people, I found the room where the discussion was taking place.

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