The New Year often brings a sense of “out with the old, in with the new”. For the fashion-conscious, it’s a good excuse to revamp ones wardrobe and go shopping. These days it’s easy to buy new clothes every season, but it was very different during the Second World War. Then, clothing was rationed and had to be reused as much as possible. Once the war was over, the “out with the old” attitude finally prevailed over rationing, culminating in Christian Dior’s ground-breaking ‘New Look’. I used Picture Post and other newspaper archives in Gale Artemis: Primary Sources to track changing attitudes to fashion in the newspapers and magazines of the time.
Undoubtedly, many still appreciate and celebrate the deeply religious roots of Christmas, yet it has also become a commercialised event in many countries today. From mid-November, high-streets are packed with snowflake window stickers, festive deals and cheery Christmas music to entice shoppers into an economically indulgent mood. Yet, despite the general consensus and participation in commercialising Christmas, this is often assumed to be a new phenomenon, part of today’s world. ‘Born to Buy’, an article in Gale’s Academic OneFile, offers an example of such sentiments;