Valentine’s Day, occurring this coming weekend in many countries, is an increasingly popular phenomenon worldwide. The date, style and manner of recognising the event can differ greatly by location, but aspects of the tradition can now be found on all continents, and in many places it is associated with the exchange of cards. An article in Gale’s Gale Academic OneFile suggests that, according to the Greeting Card Association, one billion cards are now sent each year, making Valentine’s Day ‘the second-largest card-sending holiday of the year, surpassed only by Christmas.’[1]
A blog from Gale International