The Might of Marketing – How Digital Marketing Engulfed Society in Three Decades

Mobile Phone with multicoloured dashes of light

│By Emily Priest, Digital Marketing MA student at the University of Portsmouth│

Today, digital marketing is unavoidable. Even if you don’t know what digital marketing is, you will almost certainly have experienced it at least once in the last twenty-four hours. Like digital technology, it is a part of almost every aspect of our lives. But this all-pervasive force wasn’t always in our workplace, screens, or pockets. Arguably, it is only thirty years ago that the term “digital marketing” was even coined and half that since it became mainstream.

Whilst digital marketing is the present and the future, let’s have a little look at its history.

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Birth Control: A History in Women’s Voices

Birth Control pills

│By Rebecca Bowden, Associate Acquisitions Editor, Gale Primary Sources

Earlier this year Gale launched Voice and Vision, the second part of Women’s Studies Archive. The first part, Issues and Identities, traced the social, political and professional achievements of women throughout the nineteenth and twentieth centuries; central to the archive are the issues that have affected women’s lives, and the campaigns and activism undertaken by women, from suffrage to pacifism. Voice and Vision builds on the many narratives and topics covered in Issues and Identities partly by placing greater emphasis on sharing women’s own voices – much of the material is written by women, for women. Voice and Vision also expands upon the scope of the first module, challenging researchers to grow their understanding of central issues and explore new avenues of investigation in relation to women’s stories. But what does this mean in practice? How do the materials in Voice and Vision work alongside those available in Issues and Identities? What new possibilities does it bring to the table? In this blog post we use birth control to explore these questions and understand the different viewpoints and opportunities provided by Voice and Vision.

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Ngiam Tong-Fatt’s Essays Provide Great Insight into Mid-Twentieth Century Southeast Asia

Map of the Malay Peninsula

│By Rebecca Chiew, Associate Editor with the Gale Asia Publishing Team

Ngiam Tong-fatt (嚴崇發 1917–?) was an overseas Chinese living in Singapore in the early and mid-twentieth century. He worked as a correspondent based in Singapore in the 1940s for The China Critic (中國評論週報, 1928–1946), a weekly periodical founded on May 31, 1928 by a group of Chinese intellectuals who had studied in the United States. Despite the editors’ avowed preference for “nonpolitical” discourse, The China Critic’s editorials and articles frequently discussed the presence of imperialism in Shanghai, debated the abolition of extraterritoriality, and advocated equal access to public facilities in the concessions. The editors also participated in wider-ranging discussions about urban affairs.

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The Phantom of Popularity

"Tills ringing Phantom keeps audiences enthralled." Financial Times, 30 Apr. 2007, p. 20. Financial Times Historical Archive

│By Evelyn Moran, Gale Ambassador at the National University of Ireland Galway│

Most of us grow up watching musicals on TV, our childhood a medley of singing animals and cartoon princesses. Sometimes we even sing the songs in the shower. As a society we’ve created academic courses on the subject and vigorously debated the merits of live shows versus DVDs. One musical that has without a doubt entered the collective consciousness is Andrew Lloyd Webber’s Phantom of the Opera, itself an adaptation of the Gaston Leroux novel. Phantom has left its imprint on pop culture and on the theatre. In this blog post I use Gale Primary Sources to learn more about the musical, which movies may have influenced it, and perhaps shed some light on how it has so enchanted us.

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